Business Feature: De Novo

We interviewed Eliana Bergman, owner of De Novo for this week’s Small Business Feature. We fell in love with her unique products & sustainable business model and couldn’t wait to feature her company!

Eliana was inspired to provide pet owners with a more sustainable solution for a lint brush, so she took it upon herself to design a self-cleaning lint brush that replaces traditional brushes and sticky sheet lint rollers.

Not only are De Novo products extremely effective (100% Happiness Guaranteed & so many 5 star reviews), they also add a nice touch to your home visually instead of adding to your clutter drawer. What's even better, De Novo donates to animal shelters across the country with every purchase!

V: What sets De Novo apart from similar products?

DN: "De Novo™ products are stylish and innovative. Equipped with electrostatic micro-bristles so the lint, hair, fuzz is attracted to the brush or roller like a magnet. Along with our self-cleaning technology, it means less trash for you to discard (no more disposable sticky sheets and no more buying refills), without compromising style, because each of our lint brushes are made to be displayed."

V: What inspired you to start De Novo?

DN: “Our mission is to provide consumers with an option that will enable them to create less waste in the world.”

V: What has been the most rewarding moment since starting your business?

DN: “My products were featured on Univision's Gangas + Deals. Nothing is better than seeing your products being presented on national TV. We were also awarded a $1k grant from Amber Grant.”

It's moments like these that make being an entrepreneur worth every challenge along the way!

If you have an idea but are struggling to take the first step to make it a reality, you have come to the right place. Join our Vizovo community by following us for inspiration & to collaborate with others, and let's grow together!

-------------------------

Thank you to De Novo owner Eliana Bergman for contributing to our weekly series!

Follow @bedenovonow and shop their products at www.bedenovo.com.