How to Protect Your Brand by Diversifying Social Media Platforms
Protecting yourself and protecting your brand should always be at the forefront of your business. Taking care of proper legal measures, maintaining a respectable image within the industry, and securing your client database are regular practices for any real estate professional. But, how are you protecting your brand on social media?
If Instagram disappeared tomorrow, how many people and businesses would not have a brand?
Now, the chances of this happening are slim to none, but the statement should get you thinking. If you are maximizing your social media, your reach should directly relate to leads and referrals. It is crucial to protect this client reach as you would with your email and contact database.
Why You Can’t Rely on One Platform
Facebook is not likely to go anywhere tomorrow, but think of how social media has changed over the last decade. Platforms could be bought and dissolved, merged, or affected by new features that other channels introduce. Consider the current controversy with Tik Tok, or do you remember Vine? What about the changes we saw in SnapChat when Instagram began offering live stories, or how Instagram was affected when Facebook purchased the app. In addition, algorithms constantly change within each platform, so what has been working for you marketing needs one day may not work the next.
As users who rely on the platforms to build relationships, we are at the mercy of the decisions of these companies. None of this is in our control, but you can take the proper steps to protect our brand by diversifying the platforms that you use to share content.
How to Diversify on Multiple Platforms
Host all of your content on your own website.
Link everything you post back to your website. First, this will increase visits to your domain. Second, if something happens to the social media platform that you utilize to share your content, it will always be live and available on your website. Your website will be a marketing hub and the process in which you share the content can always be tweaked to cater to platforms of your choice.
Utilize multiple social media channels.
Don’t rely on one social media platform alone. If you usually use Facebook, share your post and engage on Instagram as well. Even try something completely different, like a YouTube video or podcast. It is not always necessary to use every platform, for example, while Tik Tok is the latest trend, it may not be appropriate for your clientele. However, you should be educated on how to use more than one platform so you can be prepared to make changes if needed.
Of course, it is critical to spend the majority of your efforts on the platform that is creating the most leads for you. Time is valuable and managing social media can be a full-time job on its own. It is equally as important to have a back-up that can showcase your content elsewhere, just like you would back-up files to a cloud or drive.
Allow Vizovo Group to help with your social media needs so you can focus on what is most important in your business. Click here to schedule a free consultation on how Vizovo Group can diversity your digital marketing and manage your platforms to protect your brand.