As a realtor, you’re likely familiar with incorporating video into your work. Especially during Covid-19, video content helps your clients learn more about your listings, your team, and you as an agent. As social media continues to be a vital tool for the industry, we’re now seeing new and super exciting ways for how people consume content, especially video content.

What many of us have come to notice is the boom in short-form video content online. Think dance challenges, DIY projects, or teachable lessons all packaged into bite-size videos viewers can consume quickly. Apps like TikTok and the recently launched Instagram Reels are exploding with hundreds of millions of users from around the world creating content that is all their own.

All fun aside, various industries are paying serious attention to the value of short-form video content and its benefits, including the Real Estate Industry. Is it time to ensure video content is a top priority in your social media strategy?

When you think of short-form video content, most people would think of TikTok. If you’re not familiar, TikTok allows users to create 15-60 second videos matched with popular sounds or music. This has caused a “digital renaissance” of sorts with content fitting into every single industry or niche. According to CNBC, TikTok has amassed over 2 billion downloads globally with over 100 million users alone in the United States! That is a lot of eyeballs and a huge marketing opportunity.

Last month, Instagram announced it would be launching Reels, a new way of creating short-form video content on the app. For many savvy social media users, this is not new or groundbreaking technology, and Reels is seen as a direct rival to TikTok. That said, this gives users the opportunity to create this effective content for their already existing Instagram audience.

So, as a Realtor why should this matter to you? The truth is, many realtors, brokerages, and property managers are leveraging TikTok and Instagram Reels to showcase their content in new and exciting ways. Also, this is an opportunity to cater to a majority millennial audience who may become first time home buyers soon. A great example of this is @heider_realestate, a US-based agency that has grown to over 600,000 followers on TikTok! Their content? Fun, interactive videos that showcase their beautiful property listings. A relatively simple, yet very effective marketing concept that has garnered the interest from a ton of potential clients.

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Here are some things to keep in mind if you want to capitalize on the short-form video phenomenon:

Don’t Take it too Seriously

As opposed to LinkedIn or Facebook, TikTok or Reels is a great place to showcase a fun, personable side. It’s a great opportunity for your clients to not only see your properties but get to know you as an individual. People who know you better are likely to trust you more than a competitor.

Diversify Your Content

While there are timely trends similar to other platforms, TikTok and Reels have an ever-evolving formula that gives you creative control over your content. Leverage all the features the platforms have to offer and create visually appealing content that’s fun and enjoyable to watch. Examples of this could be property listings set to music or informative videos like how to save for a home.

Think About Your Audience

While the majority of active creators are millennials, there are a ton of other users from every generation who simply love to watch. Research what trends or music is popular at the time and reflect that in your content. Most importantly, think about what is going to keep someone’s attention on your video versus scrolling through to all the other content out there.

For a free consultation and how the Vizovo Group can support you in creating stunning short-form video content, get in touch with us below.