Five Ways to Automate Your Social Media Accounts
Does managing your social media accounts feel like a full-time job?
Social media presents an endless list of benefits for professionals. For many, managing accounts and creating content can be a fun, creative outlet and a great way to interact. Still, for others, it can feel overwhelming. Especially if you are trying to reach people on multiple platforms, social media is very time-consuming and, as a result, will take away from essential tasks.
While social media presence can generate leads and attract potential clients and customers, creating content is generally not the primary goal. The primary goal is to generate revenue, and professionals need to focus on the tasks at hand that will accomplish this.
Fortunately, there are several solutions available to businesses and individuals who are trying to manage it all. Here are five ways to simplify and automate your social media accounts, freeing up time for the most important tasks on your to-do list.
1. Use a Content Calendar
Content calendars allow people to plan ahead and schedule posts, stories, blogs, and more months in advance. It is a great way to take a step back and look at a big-picture marketing plan, instead of posting freely as things come up. Account-holders can make their own content calendar, use existing templates, or use an app such as Later or Hootsuite to layout posts ahead of time, eliminating some of the daily time spent on social media.
2. Create Consistency
Not only do consistent feeds look more organized, professional, and aesthetically pleasing, they also reduce the amount of work that goes into each post. Creating formats ahead of time will remove some of the time and creativity involved in individual posts; and only require the input of photos and text.
3. Schedule Your Social Media Management
Social media feels instantaneous, but it doesn’t need to be. Very few comments and messages require immediate attention, yet they are constant interruptions to current tasks. Consider turning notifications off and dedicating a set time, such as one hour, or even just 15 minutes, per day for engagement. Use this time to post stories of content that may have been collected throughout the day, respond to messages and comments, or reach out to others. Creating a set time will also help prevent you from aimlessly scrolling and getting distracted; this time is only allocated for business, and entertainment can be saved for personal time.
4. Sync Posts
In an ideal world, with enough time and resources, you would create customized posts for Facebook, Instagram, Twitter, LinkedIn, etc. Each of these platforms caters to a different demographic, so unique formats are more effective. However, syncing posts to multiple accounts is an excellent alternative for those who are pressed for time,. This may not apply to every type of post, but use it wherever possible. Syncing posts is a solution for those just starting on social media who want to have presence on multiple channels.
5. Outsource
To stay on top of all social media accounts and make the most of your work and personal time, sometimes it is best to leave it to the professionals and outsource to a social media management team. Digital marketing teams can take care of creating graphics that look professional and attractive, engaging with others, and increasing followers that meet the right target audience. Outsourcing allows you to focus on what you do best.
Contact the Vizovo Team to automate your social media management and free up more time in your day. Vizovo can help create content calendars, brainstorm consistent layouts, design posts, and manage all social media accounts.
Start by scheduling a free consultation today.